As every small business owner probably knows, repeat customers help drive the profit margin of any business. In today’s business world, it is hard to get customers and harder still to keep them. Business credibility is the major instrument which helps any business to keep customers and to make such customers loyal to the brand. If you want to build credibility for your business, you must find ways to repeatedly do the following.
01. Be honest about your business. It is easy to build credibility when you stick with the facts about your business. If you are dishonest, it is enough to quickly kill your business credibility. False information and embellishment of facts about your business are no-go areas. So is outright lying.
02. Be sincere and trustworthy. At all times, you must find ways to say what you mean and to do what you say you will do. That helps to build trust and credibility. Let your words be your bond without any overzealous embellishment. Do not hype your product. Let your customers know exactly what your product is about and what problems it can solve for them. When customers discover your sincerity, they tend to trust you more. That helps to build credibility for your business.
03. Be sensitive to people’s needs. Irrespective of whether your close associates are your workers or your customers, you must find ways to show sensitivity to their plight. That is the best way to work better with the workers and also to serve the customers better. Habitually showing empathy to the needs of your workers and your customers helps to build credibility for your business.
04. Be knowledgeable. If you know where you are going and what you are doing, people tend to follow you. That is credibility. You must have requisite and demonstrable skills and know-how to do your business legitimately. If customers have implicit trust in your ability to deliver goods and services to them as promised, they tend to trust you more. That helps to show credibility for your business.
05. Promote your achievements. Make sure you keep concrete records of your achievements. If you are proud of your achievements, promote them. All the achievements of your business no matter how small need recognition if they can directly impact on building credibility for the business. Using Social Media, you can effectively promote these achievements to your friends, customers and business associates. Be proud of your achievements, and allow the achievements to speak for your credibility.
06. Ask for endorsements and testimonials. Be sensitive to the fact that every customer you deal with in the course of your business is a very valuable asset to the business. If you satisfy customers, they pass on the word and your business benefits. It is not out-of-place to ask your customers or even successful professionals for endorsements and testimonials. Their endorsements and testimonials if positive do add incredible value to your credibility.
Many small business owners are always very concerned about their reputation. They always want to have a positive reputation. If words get out there that you are a credible and reliable business owner who delivers on his promise, your business capital grows as a result. You can draw from that capital effortlessly with time and that helps to grow your business exponentially. That is why building real credibility for your business is imperative if you sincerely want to succeed.
Sule Yesufu, a Certified Speaking Professional, has been a Strategic Partner in S D Y Management Consult, a firm of Investment, Small Business and Entrepreneurial Consultants since 1999. He is a Published Author and a Newspaper Columnist. An expert in Small Business and Personal Development, he focuses on communicating his ideas and thoughts mostly through his Training Seminars and popular free blog. He offers useful tips on Self-Improvement, Personal Finance, Entrepreneurship, Current News, Politics and Business in Nigeria, the most populous and vibrant country in Africa.